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Three Tips for Integrating PR and Affiliate Marketing
Our in-house expert weighs in on how these channels can work best together. Let’s face it: integrating public relations and affiliate marketing can often be a pain point for brands. Your public...
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The Affiliate Evolution: Diversify Your Partner Mix for Sustainable Growth
Actionable Insights to Future-Proof Your Affiliate Program and Unlock Growth! The affiliate marketing landscape is rapidly evolving, and the strategies that worked yesterday may not be enough to fuel...
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4 Affiliate Marketing Strategies to Grow Your Health and Wellness Brand
Health and wellness affiliate marketing programs require a unique approach compared to other industries for a few reasons. First, the health and wellness industry may face stricter regulations than...
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How to Leverage AI in Affiliate Marketing for Brand Growth
Affiliate marketing has long since crossed the line from “marketing trend” to “marketing must-have” for most brands. The partnership-based approach works for companies of virtually any size, across...
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Top Affiliate Marketing Strategies for Global Expansion
You’ve established your brand’s affiliate marketing program. You may have even grown and scaled it to feature numerous affiliate partners spanning multiple social media channels. So—now what? Some...
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How to Build Strong, Sustainable Influencer Relationships for Long-Term Success
In the world of influencer marketing, creating and maintaining long-term, sustainable influencer partnerships is essential for mutual growth and success. Tiffany Huang, Director of Partnerships, Paid...
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Smarter Growth Strategies for Challenging Times
Inflation, rising operational costs, and potential tariffs are making it harder for brands to sustain growth while remaining cost-effective. The key isn’t cutting spending—it’s making smarter, more...
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Common Affiliate Marketing KPIs: How to Measure Success
Key performance indicators, or KPIs, are metrics that show you whether or not a campaign strategy is successful based on an established goal. KPIs are important for any type of marketing campaign...
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Affiliate Marketing for Subscription Services: 5 Best Practices
In an affiliate program for subscription services, your brand partners with publishers to promote a subscription-based service. When someone makes a purchase using the affiliate partner’s link or...
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Guide to Affiliate Marketing for Luxury Brands
In luxury brand affiliate programs, brands work with publishing partners to promote exclusive products or services. Partners can be anything from a social media influencer to a news site, a review...
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